Yang Chen is a Tkaronto-based musician and percussionist. They were seeking a brand identity that communicated their Chinese-Canadian heritage, search for collaborators, and love of play in their work. For this project, I created a logo incorporating their Chinese name, using calligraphy from a famous calligrapher in the Ming dynasty, and a papercut magpie for collaboration, willow for water and softness, and the moon. The font is BD Supper, and comes across as warm and playful, with round bouncy shapes.
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